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Contents Protocol


Decentralized Protocol to Revitalize the Premium Content Industry

Date 17.12.2018 - 20.09.2020

Hardcap 40,000 $



Pay attention

Contents Protocol is already trading on exhanges. Check it out on CMC

Content Protocol is a content exchange protocol in which content providers, platform and users can consistently coexist and collaborate.

Existing traditional platforms are in great demand thanks to users who consume content. However, content creators earn a small part of the income of profits that the platform receives. There is also a lack of transparency in which income is distributed among various interested parties.

Content Protocol attempts to change this by distributing more than 75% of the total license amount for content creators. The platform will hold 5-10% of total income, and the remaining 90-95% is distributed among users who consume content. Thus, all interested parties benefit from the growth of the ecosystem.

WATCHA is the company behind the Contents Protocol. WATCHA, Inc. has been working with WATCHA, WATCHA PLAY, WATCHA MUSIC and WATCHA WEBTOON for 6 years in Korea and Japan and currently it has 3.8 million users.

This company was also awarded the “Best Application of the Year” by Apple or Google every year since 2013. Users of the platform, on average, watch 18 hours of content per month. The application was awarded AppAnnie '2017 Top Apps Revenue in KR' WATCHA PLAY - No. 19 in the rating for the total income from the Apple App Store and Google Play.

WATCHA has licensed deals with 50 content providers, including HBO, Disney, Sony Pictures, Fox Network, BBC and others.

The first platform that integrates with the Contents Protocol will be Watcha TV, which will provide VOD (video on demand) services in Korea.

The Content Protocol platform itself is still under development, but there is an agreement between them with WATCHA. On average, each user has provided 100 content ratings.


Tokens will have several functions on the platform. There will be two different tokens in the network (CPT and CP Power).

They will be convertible at a 1: 1 ratio. However, there will be a 4-week blocking period for transitions from CP Power tokens to CPT.

CPT tokens will be used as a portable payment token, which will be:

  • available for exchange
  • used as payment for content creators
  • for purchase content by users
  • It will also be used as a payment to users for their contributions to the network (for example, referrals, reviews, etc.).

CP Powers will be used as a network targeting token and cannot be directly sold. When it places, it can provide various advantages to users and content creators, such as

  • free advertising
  • payments to users for their contribution to the network.

Team: Taehoon Park, CEO and Co-Founder - CEO of WATCHA since 2011. Previously was the programmer of the game in Nexon.

Alex Jihyun Won, Chief Operating Officer and Co-Founder - Chief Operating Officer of WATCHA since 2011. Previously was a co-founder of Onepiece.

Teddy Taehyun Lee, a leading mobile developer, has a degree in electrical engineering and was a MapleStory developer for Taiwan branches.

The team also has advisors: Simon Kim, CEO of Hashed, Shuan Djie, a co-founder of DigixGlobal, Lim Hong Zhuang, CEO of XSQ, Jun Kim, a partner of Kakao Ventures and others.

Road map:

Q3 2018 - Transactional VOD service with WATCHA and third parties.

Q4 2018 - VOD Reference Platform: WATCHA PLAY

Q1 2019 - Music Service Subscription Reference Platform: WATCHA MUSIC

Q2 2019 - Transactional Web Version / Novel Service

Q3 2019 - Transactional e-book Reference platform: WATCHA BOOK

Q4 2019 - Integrated Subscription Service

Conclusion: There are no metrics yet. A team with experience, there are large investors. Users will be able to earn tokens to perform actions on the platform (rating, sharing, etc.). This may attract more users to use the platform. WATCHA is a company with a large market share in the Korean VOD market. Few blockchain projects have such a support.



Token type


Available for token sale


Total tokens

OK Blockchain Capital OK Blockchain Capital
Dalchemy Dalchemy
Foundation x Foundation x
Signum Capital Signum Capital
Hashed Hashed
100 & 100 Venture Capital 100 & 100 Venture Capital
Bluehill Bluehill
Arrington XRP Capital Arrington XRP Capital
BlackEdge Capital BlackEdge Capital
Block Crafters Capital Block Crafters Capital
Kakao ventures Kakao ventures
Neoply Neoply
Genesis strong ventures Genesis strong ventures