Sirong Li
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Sirong Li

  • Страна
  • USA
  • Город
  • San Francisco Bay Area
  • Образование
  • Northeastern University, University of Rochester - Simon Business School

Online marketing professional with a Master’s degree in Business Analytics and a Bachelor’s degree in Marketing and Supply Chain Management.

A self-starting quick learner with an advanced degree in marketing and strategic thinking ability, I focus on leveraging market research expertise and customer relationship management skills to deliver data driven solutions that solve business problems.

Specialties Highlight: 
# Marketing Analytics: exploratory analysis, sentiment analysis, clustering, price-demand modeling, discrete choice modeling, customer churn modeling, marketing mix modeling, predictive modeling/machine learning (decision trees, SVM, naive bayes classifiers)
# Marketing Strategy: segmentation, targeting, price promotion optimization, channel resource allocation, A/B testing, metrics planning and reporting (data visualization/dashboard)

Advanced skills with R, Excel(VBA/Macro), Tableau, Google Analytics, mySQL, PowerPoint

Участвовал в проектах