Online marketing professional with a Master’s degree in Business Analytics and a Bachelor’s degree in Marketing and Supply Chain Management.
A self-starting quick learner with an advanced degree in marketing and strategic thinking ability, I focus on leveraging market research expertise and customer relationship management skills to deliver data driven solutions that solve business problems.
# Marketing Analytics: exploratory analysis, sentiment analysis, clustering, price-demand modeling, discrete choice modeling, customer churn modeling, marketing mix modeling, predictive modeling/machine learning (decision trees, SVM, naive bayes classifiers)
# Marketing Strategy: segmentation, targeting, price promotion optimization, channel resource allocation, A/B testing, metrics planning and reporting (data visualization/dashboard)
Advanced skills with R, Excel(VBA/Macro), Tableau, Google Analytics, mySQL, PowerPoint